Lawson House

About Lawson House

Get to know Caroline on the Founders & Friends Podcast!

The terms “branding” and “marketing” are often thrown around with different definitions. It can be challenging to know what you will receive from marketing professionals.

Your brand is more than a logo or a tagline. Your brand is why your clients choose you, trust you, and spend their resources on your value. Our job is to help you discover what words and visuals will represent your business best. From this foundation, we can craft marketing strategies and campaigns that will allow you to communicate your value creatively and consistently.

About the CEO Caroline Lewis

As the CEO of Lawson House, I bring a blend of leadership and hands-on experience, having started out my role as the Director of Operations. My journey in the marketing and retail industries has equipped me with skills in Process Development, Personal Support, Communication, Marketing, Sales, and Business Strategy. My years of experience at Lawson House have brought me a passion for partnering alongside small business owners to help them accomplish their marketing goals. I am always excited about the next adventure for a business owner and cannot wait to uncover what a brand, website, or strategy can bring to our client’s businesses.

When I’m not immersed in work, you’ll find me traveling with my husband and our black lab, Winston, embarking on outdoor adventures, or testing a new recipe. I love connecting with new people and look forward to getting to know you better too.

Services:

Messaging

Messaging in marketing serves as the bridge between a company and its target audience. It’s not just about conveying information; it’s about crafting a compelling narrative that resonates with potential customers, conveys the brand’s unique value proposition, and ultimately drives sales.

Brand Identity

A brand is more than just a logo. A visual brand is meant to make your customer feel something. Talk with marketing professionals and experienced graphic designers about how a strong brand is essential to your company

Website Development

A website is the digital storefront of your business, a pivotal asset in the modern marketing landscape. It serves as the primary point of contact for a vast online audience, offering round-the-clock accessibility and information about your products or services.

Strategy & Execution

Our team is committed to achieving the highest ROI for your marketing efforts. We strategize and identify the most effective marketing tactics that are correlated with your business to help achieve your goals. By focusing on the right channels and strategies, we help you build a strong brand voice and attract and retain customers successfully.

Content Creation

Content creation is often the last item on every business owner’s to-do list. Whether it is social media, blogging, or email marketing, our team can help. Putting out quality and consistent content can be difficult, but our team works in week-by-week systems getting you ahead of schedule and confident you are getting in front of your potential target audience.

SEO Optimization

SEO may be something you know everything about or nothing about. Either way, we are here to help walk you through where you are at and how we can help you get where you would like to be. When it comes to Search Engine Optimization, there is no overnight solution. SEO takes strategy, planning, and clear goals to execute well.